Spacelux is a concept app I developed as a final project for my graphic design certificate.

Asked to conceive, brand, and create a complete brand development guide, I created Spacelux; a space tourism company that takes travellers on luxurious trips to the moon.

App Brief

Milo Silverstein has always been obsessed with space. As a kid you could always find him staring up at the stars and telling stories about how he would one day walk on the moon. There was only one problem, he wasn’t tall enough. To become an astronaut the minimum height requirement is 5 feet 1 inch and Milo was only 5 feet tall. Seeing his disappointment, his oil magnate father offered to bribe a NASA official to get Milo into the program but Milo refused. He didn’t want to be part of a program that didn’t want him. So, Milo decided he was going to start his own space program, but instead of only letting people who fit the strict physical requirements to go into space, he was going to start a space tourism company for people like him who had a lot of money but wanted an experience of a lifetime. With a large chunk of his trust account and a few investors, Milo started Spacelux and has since created the only tour company that specializes in luxury lunar travel.

My Role

Since it was a concept app I worked alone and created colour schemes, mood boards, logos, mission statements , brand identifiers, and more. You can check out the entire brand development guide here.

Tools Used
  • Adobe XD
  • InDesign
  • Photoshop
Mood Boards
Spacelux contemporary mood board

Typeface Iterations

Final Typeface


Logo Iterations

Final Logos

Colour Palette
Custom Mark
Print Ad
Spacelux ad
Business Card
Spacelux business Card